Multitude Labs
Multitude Labs

A Multitude Labs product

NUR

AI appointment scheduling for UAE healthcare.

NUR answers patients by phone, WhatsApp and your website, in their own language. It books, reschedules and cancels appointments, sends reminders, and hands over to your team whenever a person is needed.

Request a demo How it works
Channels
Phone, WhatsApp, website
Languages
Arabic, English and more
Built for
UAE healthcare facilities

The problem

The front desk is where patients are won or lost.

Calls ring out at busy times. WhatsApp messages wait for a reply. Enquiries arrive after the clinic has closed. And when a patient asks about a treatment but doesn't book, there is often no one free to follow up.

Where patients slip away

  1. They ask about a treatment, but don't book.
  2. They ask for available times, then stop replying.
  3. They start booking, then leave the conversation.
  4. They ask for a callback.
  5. They get in touch outside clinic hours.
  6. They need more information before they decide.

The solution

NUR takes care of the administrative journey.

An agentic-AI assistant for appointment scheduling and clinic operations. It understands what a patient needs, acts on it in your systems, and knows when to bring in a person.

  • Answers every channel

    Phone calls, WhatsApp messages and website enquiries.

  • Understands the request

    Works out what the patient needs, in the language they use.

  • Checks availability

    Finds the right doctor, service and time.

  • Books, reschedules, cancels

    After verifying the patient, the way your clinic requires.

  • Confirms and reminds

    Sends the confirmation, then a reminder before the visit.

  • Answers approved questions

    Clinic hours, doctors, services and your other approved FAQs.

  • Updates your systems

    Calendar, practice management or EMR, where integrated.

  • Hands over to people

    Escalates to your team whenever a person is needed.

Administrative work is automated. Clinical decisions are not.

NUR handles

  • Approved administrative questions
  • Doctor and service information
  • Availability, booking, rescheduling and cancellation
  • Reminders and administrative details
  • Routing and escalation

Left to your clinicians

  • Diagnosis
  • Prescriptions
  • Treatment decisions
  • Interpreting results
  • Medical advice

If a patient asks a clinical question, NUR explains that a healthcare professional needs to help, and passes the conversation to the right person.

How it works

From first message to confirmed appointment.

  1. 01

    The patient gets in touch

    A call to your +971 number, a WhatsApp message or an enquiry on your website.

  2. 02

    NUR understands

    It works out the request and replies in the patient's language.

  3. 03

    Your rules apply

    Your services, doctors, verification steps and boundaries.

  4. 04

    Booked in your systems

    Your calendar, practice management or EMR.

  5. 05

    Confirmed and reminded

    A confirmation now, a reminder before the visit.

  6. 06

    On the record

    Every action logged for your team, with reporting and an audit trail.

Languages

It speaks the patient's language. Without asking which one.

Patients never choose a language from a menu. NUR starts the conversation, recognises the language the patient answers in and carries on in it. If they switch part-way through, NUR follows.

  • Arabic
  • English
  • Hindi
  • Urdu
  • Russian
  • Italian
  • and more

Human in the loop

Your team stays in charge.

When a conversation needs a person, NUR hands it over with the context, within your clinic's access rules. Everything else keeps moving.

On WhatsApp
A receptionist takes over the chat, then hands it back to NUR. Every other patient is still looked after in the meantime.
On the phone
NUR tells the caller and transfers them to an available team member. If no one is free, it arranges a callback and logs the request.

  • Verified before anything changes

    Knowing a patient's name is not enough. Before it changes or cancels an appointment, NUR uses your clinic's verification steps, such as date of birth, registered mobile number or a one-time code.

  • Escalates instead of guessing

    If NUR is unsure, or a request is unusual, it brings in a person rather than guess.

  • Never claims an unconfirmed booking

    If a clinic system is down, NUR tells the patient, queues the request and alerts your team. Repeated requests are checked, so the same slot isn't booked twice.

Lead recovery

Enquiries that don't book, followed up.

NUR tracks every enquiry from phone, WhatsApp and your other approved channels, and knows where each patient is in the journey. When someone goes quiet, NUR follows up, and updates the record when they book.

  1. 01

    New enquiry

  2. 02

    Interested

  3. 03

    Appointment offered

  4. 04

    Appointment booked

  5. 05

    Converted

When a patient goes quiet, NUR can

  • Send an approved WhatsApp follow-up, where permitted
  • Create a callback task for your staff
  • Pass valuable, complex or sensitive enquiries to a person
  • Work with your CRM, or keep a simple pipeline if you don't have one

Within the limits you set

  • Limits on how often patients are followed up
  • Opt-outs respected
  • Approved message templates only
  • Enquiry details kept apart from clinical information

Data and security

UAE-first, by design.

Patient data is handled in the UAE, kept separate clinic by clinic, and every service that touches it is reviewed for where it processes and stores data.

  • UAE-region infrastructure

    Application servers, database, backups, file storage and retained recordings, all in the UAE.

  • Every clinic kept separate

    One clinic can't see another's patients, conversations, settings or reports.

  • Encrypted

    In transit and at rest.

  • Access by role

    Role-based access, least privilege and audit logs of important activity.

  • No training on patient data

    Your patients' data is not used to train AI.

  • Private deployment

    A dedicated UAE deployment for larger healthcare groups.

The return

What changes at the front desk.

  • Fewer missed patients

    Calls and messages are answered, during clinic hours and after them.

  • More enquiries become appointments

    Patients who go quiet are followed up instead of forgotten.

  • A lighter front desk

    Routine scheduling is handled, so your team can focus on the patients in front of them.

  • A clear record

    Every enquiry, booking and handover is logged and reported.

Getting started

Starts small. Priced simply.

  1. 01

    Discovery

    We map your phone lines, languages, WhatsApp, clinic systems and expected volumes.

  2. 02

    Pilot

    A limited pilot, using only the data NUR needs.

  3. 03

    Live

    Your channels and integrations switched on, with monitoring and support.

How pricing works

Monthly subscription
The platform, multilingual AI, your agreed channels, a usage allowance, monitoring and standard support.
Additional usage
An agreed rate, or the next tier, if you go beyond the allowance.
Implementation
A one-time fee where onboarding or integrations need extra work.

Bring NUR to your clinic

Address

Office 104 - 105, Level 1, Emaar Square - Building 4 Sheikh Mohammed bin Rashid Blvd - Downtown Dubai - Dubai, UAE

Contacts